Retail Although every retail store is different, they all have one goal and one goal only: to get customers over the threshold and influence them to part with their cash. Retailers have tried everything from playing music, to filling their stores with alluring scents – and while it is nothing new, there is a real art to getting it right. We’re going to look at seven retail design techniques that will transform any retail environment.
You should also place a large, eye-catching display at the store entrance. Customers will decide very quickly whether they like what they see, and placing key products at the front of the store can help them make this decision. By stopping the customer at the store entrance, retailers can encourage them to travel further into the space.